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TRUSTED FOR OVER 40 YEARS
For love, life and every
special occasion.
We’ve reimagined each and every step of the ring buying process,
starting with thoughtful service that makes it
easier for you.
CUSTOM RINGS & BESPOKE DESIGNS
A diamond as unique as you
Simply The Most Beautiful Diamonds at the Best Prices in New York. A tradition of Quality and Exceptional Value since 1977. G&S creates bespoke diamond engagement, wedding, or anniversary ring that can be 100% customized from the cut, clarity, color, and shape of the diamond to the metal setting to any engraving on the inside to how it’s packaged.
The way we see it, though, this isn’t just a ring. This is a symbol of the kind of love that lasts forever. So we don’t cut corners. Instead, we cut diamonds with precision to last a lifetime.
CUSTOM BESPOKE DESIGNS
HOW IT WORKS
Buying a ring shouldn’t be the stressful part about getting engaged.
STEP 1
PICK your
Diamond
The perfect diamond is out there for everyone.
During our consultation, we'll discuss your style
preferences, budget, and other requirements. After that our team reaches out to best diamond suppliers in Manhattan and beyond to source 3 to 4 diamonds for you to review at out next visit.
STEP 2
CHOOSE YOUR
SETTING
After you've found the perfect diamond,
we find you the perfect setting. Whether you value style, comfort, or security, simple, vintage, or modern, gemstones, or more , the opportunities are endless to personalize/ make it uniquely your own.
STEP 3
Fall in
Love
After you've found the perfect diamond,
we find you the perfect setting. Whether you value style, comfort, or security, simple, vintage, or modern, gemstones, or more , the opportunities are endless to personalize/ make it uniquely your own.
YOUR DIAMOND EXPERT SINCE 1977
Meet, Greg
As one of the most trusted jewelers in NYC, Greg Samela has offered customers the finest and highest quality diamonds and jewelry for over 40 years. His dedication to honesty and education along with precision and attention to detail has made him the first choice for generations of New Yorkers. Gemologist and Graduate of GIA institute of America, Greg has spent a lifetime in New York City building relationships with the industry’s top suppliers.
Beyond just finding the right diamond, Greg shares his knowledge of how to make the most out of your experience. He’ll give you the inside track on the best eats in the City (just ask).
From New York’s premier diamond district
Our Collections
Bold, Brilliant Diamonds for Modern Tastes and Every Occasion
Tennis Bracelets
Wedding & Anniversary Bands
Diamond Studs
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