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TRUSTED FOR OVER 40 YEARS 

For love, life and every
special occasion.

We’ve reimagined each and every step of the ring buying process,
starting with thoughtful service that makes it
easier for you.

GET STARTED
CUSTOM RINGS & BESPOKE DESIGNS  

A diamond as unique as you

Simply The Most Beautiful Diamonds at the Best Prices in New York. A tradition of Quality and Exceptional Value since 1977. G&S creates bespoke diamond engagement, wedding, or anniversary ring that can be 100% customized from the cut, clarity, color, and shape of the diamond to the metal setting to any engraving on the inside to how it’s packaged. 

The way we see it, though, this isn’t just a ring. This is a symbol of the kind of love that lasts forever. So we don’t cut corners. Instead, we cut diamonds with precision to last a lifetime.

CUSTOM BESPOKE DESIGNS

HOW IT WORKS

Buying a ring shouldn’t be the stressful part about getting engaged.

STEP 1

PICK your
Diamond

The perfect diamond is out there for everyone. 
During our consultation, we'll discuss your style
preferences, budget, and other requirements. After that our team reaches out to best diamond suppliers in Manhattan and beyond to source 3 to 4 diamonds for you to review at out next visit.  

BOOK AN APPOINTMENT 

STEP 2

CHOOSE YOUR
SETTING

After you've found the perfect diamond, 
we find you the perfect setting. Whether you value style, comfort, or security, simple, vintage, or modern, gemstones, or more , the opportunities are endless to personalize/ make it uniquely your own. 

GET A QUOTE

STEP 3

Fall in
Love 

After you've found the perfect diamond,
we find you the perfect setting. Whether you value style, comfort, or security, simple, vintage, or modern, gemstones, or more , the opportunities are endless to personalize/ make it uniquely your own. 

LEARN MORE
YOUR DIAMOND EXPERT SINCE 1977  

Meet, Greg

As one of the most trusted jewelers in NYC, Greg Samela has offered customers the finest and highest quality diamonds and jewelry for over 40 years. His dedication to honesty and education along with precision and attention to detail has made him the first choice for generations of New Yorkers. Gemologist and Graduate of GIA institute of America, Greg has spent a lifetime in New York City building relationships with the industry’s top suppliers.

Beyond just finding the right diamond, Greg shares his knowledge of how to make the most out of your experience. He’ll give you the inside track on the best eats in the City (just ask). 

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"Greg was so incredibly easy to work with and knew my style almost immediately.
We got my engagement ring and band as well as my fiancés band there and not only are
the pieces absolutely stunning but they are truly some fantastic work. My fiancé went back to
Greg and they both "conspired" on an absolutely gorgeous amethyst and diamond ring for my 30th
birthday. I couldn't be happier with the result.
We will never go anywhere else!"

-Kate F

SEE ALL CUSTOMER TESTIMONIALS

"From the first interaction I felt very comfortable and felt as though he was honest - a hard find when shopping for diamonds.  Greg was patient with me and found the exact stone that I was searching for.  Greg was very professional and went above and beyond - promptly answering my e-mails and providing assurance every step of the way.  Greg also gave me a very solid deal on a custom band, helping me to create a stunning engagement ring.  Since then I have brought friends to Kent who were shopping for diamonds and will continue to do business at Kent.  Top notch and highly recommended.""

-BORIS K

SEE ALL CUSTOMER TESTIMONIALS

"Greg was a gentleman, honest, and professional. There was no BS and the cost savings was quite significant compared to the other stores."

-Thom s.

SEE ALL CUSTOMER TESTIMONIALS

"Greg was so incredibly easy to work with and knew my style almost immediately.
We got my engagement ring and band as well as my fiancés band there and not only are
the pieces absolutely stunning but they are truly some fantastic work. My fiancé went back to
Greg and they both "conspired" on an absolutely gorgeous amethyst and diamond ring for my 30th
birthday. I couldn't be happier with the result.
We will never go anywhere else!"

-Kate F

SEE ALL CUSTOMER TESTIMONIALS

From New York’s premier diamond district

Our Collections

Bold, Brilliant Diamonds for Modern Tastes and Every Occasion

Tennis Bracelets

Tennis Bracelets

Wedding & Anniversary Bands

Wedding & Anniversary Bands

Diamond Studs

Diamond Studs

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